The Costa Rica Tourism Board’s new advertising campaign in the United States and Canada is giving away $1 million worth of vacation packages.

The $6.5 million “Costa Rica’s Million Dollar Gift of Happiness” advertising campaign features an animated sloth in a series of short videos and the goal is to increase the number of North American tourists visiting Costa Rica by 5 percent by February 2013.

I’m certainly puzzled why a sloth in Costa Rica speaks English with an American ‘surfer dude’ type accent but it’s your opinion that’s more important so would you please let me know what you think about these videos?

Question #1: What type of person exactly do you think these videos appeal to?

Question #2: In your opinion, do you think that an advertising campaign like this will succeed in increasing tourism in Costa Rica by 5%?

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Andrew Makarik

to@welovecostarica.com

Andrew Makarik is the main editor of WeLoveCostaRica, a fan of this sunny country. He is also a loving husband and a has a lovely daughter. By being a devoted family man and the biggest Costa Rica fan, he wants to make more people feel at home there. WeLoveCostaRica unites people and helps them find new home or a new travel destination. This website is a friendly community where everyone can find not only information, but also new friends and travel pals. Andrew is also passionate about IT and programming, so he himself maintains a friendly atmosphere in this cozy environment of WeLoveCostaRica.com.